On the morning of June 15, 2010, in coordination with the Energy Conservation Office of the Ministry of Industry and Trade, the Infrastructure Department and the Urban Development Department of the Ministry of Construction, and the Vietnam Energy Efficient Public Lighting (VEEPL) project, the Vietnam Urban Lighting Association and the Anh sang & Cuoc song (Light & Life) magazine organized a workshop to discuss the role of the media in ensuring efficient use of energy for lighting purposes.
Attendees included Deputy Minister of Industry and Trade Do Huu Hao, the head of the Energy Conservation Office of this ministry, Nguyen Dinh Hiep, the chairman of the Vietnam Urban Lighting Association, Vu Minh Mao, and the representatives of many media organizations.
The Vietnam Urban Lighting
Association said that in 2009 lighting equipment throughout
Ministries, departments and the concerned organizations must make joint efforts to promote the application of power saving methods. The media plays a very important role in propagandizing those methods.
The above mentioned workshop
was organized on the occasion of the first anniversary of the establishment of
the Anh sang & Cuoc song magazine - the organ of the Vietnam Urban Lighting
Association. At the workshop, Deputy Minister of Industry and Trade Do Huu Hao highlighted
the important role the media and asked the Vietnam Urban Lighting Association
to coordinate more tightly with the concerned organizations in order to
intensify propaganda activities to improve the community’s awareness of the
need to use less electricity for lighting purposes, especially in urban areas.
Also at the workshop, Vu Minh
Mao, the president of the Vietnam Urban Lighting Association, said that propaganda
is one of the important components of the association’s action plan for energy efficiency
and conservation because propaganda helps improve the awareness of people so
that they can take appropriate actions to save energy.
For this reason, the Anh
sang & Cuoc song magazine has been established to provide specialized
information in the field of lighting, highlighting the slogan “Save energy but
not light.” Every issue focuses on a particular matter through which readers
can know about the actual situation of energy consumption in
Through the speech she delivered at the workshop, Phan Cam Tu, an expert from the Energy Conservation Office of the Ministry of Industry and Trade shared valuable experience of the office in implementing propaganda tasks - one of the important components of the National Energy Efficiency and Conservation Program. She said that propaganda activities contributed significantly to the success of the program in its initial time period (2006-2009).
The Vietnam Urban Lighting Association maintains close coordination with media organizations to intensify propaganda on energy efficiency and conservation. Deputy Prime Minister Hoang Trung Hai said, “The realization of the Prime Minister-set objective to save 5-8 percent of the total amount of nationwide energy consumption by 2015 requires joint efforts of the concerned ministries and departments, the determination of State authorities at different levels, the response of businesses and the consensus of all people in society.”