Businesses launch national energy efficiency campaign

16/11/2012

Heating and hotwater industry urges consumers to patch up "hole in the roof"

Central heating companies are set to roll out a major campaign designed to tackle the difficult task of changing homeowners' wasteful energy consumption and driving interest in the government's imminent Green Deal energy efficiency scheme.

The Heating and Hotwater Industry Council (HHIC) will today launch the "Hole in the Roof" campaign, backed by prominent environmentalist Tony Juniper.

"Some of the messages people hear about saving energy simply don't work," Juniper said. "Some sound preachy, others are about guilt and some too abstract. Even encouragement to save money seems not to work for a lot of people.

"It is really a question of understanding what is of interest to people and realising that the challenge is... also about making the messages appealing for the individuals concerned. That is quite a challenge, but it can be done and behaviour can change."

The campaign features a quirky website where users can learn about various efficient and low carbon heating technologies, such as thermostats, solar thermal systems, showers, heat pumps, controls.

It will also provide advice on the Green Deal and grants for fuel poor households, and feature an animated family, who have large energy bills but have not adopted energy saving measures.

"The Hole in the Roof campaign is all about making simple changes in the home in order to make your environment more energy efficient." said Roger Webb, HHIC director.

"We want people to become enthused about changing their behaviour and that collectively we can make a difference. We can't force people to change their behaviour but we can try to tap into the reasons they might want to."

Source: http://www.businessgreen.com/

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