Sunday, 18/10/2026 | 15:06 GMT+7
American Electric Power CEO Michael Morris is all too familiar with the challenges of incorporating renewable energy into the existing industrial framework. But he believes that the largest of these hurdles can be overcome with sound planning for the future. Here’s what he has to say.
Moving Renewables to High-Consumption Regions
Unfortunately, the areas that create a large amount of power
are not necessarily those where people want to live. The

Why does this matter? Strict regulations make transmitting power cross-country a complicated process. Morris believes that the Federal Energy Regulatory Commission is moving in the right direction to improve these regulations.
The Unreliable Nature of Wind and Solar Power
It goes without saying that it’s not always windy and it’s not always sunny. In order to combat the challenge of making up for energy not generated by these sources, says Morris, we need to also rely on the storage of natural gas and electricity. This would make the problem exponentially easier to overcome.

Lack of Affordability
Unfortunately, wind and solar power are not yet priced competitively with other power sources. However, like all new technology, this will change over time. Morris states that wind power has already begun dropping significantly since it first hit the market. Solar power is becoming more affordable as well, especially with the increasing popularity of PACE Programs and state and federal tax rebates.
Green Red Tape
While a significant portion of the population may be eager to see renewable energy sources in their own communities, too many regulations have caused project delays, slowing down progress as a whole. Morris believes this will be cleared up once green projects are commonplace and the system is able to work through its growing pains.
Time seems to be the determining factor in pushing through the majority of renewable energy hurdles. Let’s just hope it’s sooner rather than later.
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