Bernard Matthews has set out ‘The Big Green Plan’ with the aim of putting sustainability “at the very heart of the business”.

It claims by 2016 it will be self-sufficient from green electricity and send zero waste to the landfill as well as reducing carbon emissions by 35%.

Alongside this it hopes to cut the weight of packaging by 25% and water usage by 20%. The company also aims to become 100% carbon neutral by 2020.

Rob Burnett, Bernard Matthews Chief Executive Officer, said: “Sustainability is central to our long term business strategy.

“We’re already generating a large proportion of our energy needs from renewable sources including solar, wind, waste and biomass and are well placed to be generating 100% of our electricity sustainably by 2016.”

Mai Linh