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Apple moves closer to goal of 100 per cent green energy

29/03/2013

Greenpeace applauds Apple's efforts to source renewable energy

cb73679c4_conceptofsolarpanel185x185.jpegGreenpeace applauds Apple's efforts to source renewable energy

Around 75 per cent of Apple facilities energy consumption now comes from renewable resources, according to a new sustainability report from the tech giant.

The report reveals that in the last two years Apple has increased its use of renewable energy by 50 per cent, moving the firm towards its long-term goal of running its facilities using 100 per cent renewable resources.

Environmental advocates have praised the iPhone maker for its advancements towards green energies.

"Apple's announcement shows that it has made real progress in its commitment to lead the way to a clean energy future," said Greenpeace international senior IT analyst Gary Cook.

"Apple's increased level of disclosure about its energy sources helps customers know that their iCloud will be powered by clean energy sources, not coal."

Apple has previously reported that it has implemented a 100 per cent renewable energy policy at its datacentres. The company currently has data centres stationed in North Carolina, Oregon, Nevada, and California.

In April of last year, Greenpeace lambasted Apple for running its cloud storage data centres in areas which rely heavily on coal power.

Greenpeace said that in order for Apple to reach its goal of 100 per cent renewable energy use it will need to work with power providers such as North Carolina's Duke Energy to change the current dirty energy paradigm.

"As it keeps growing the cloud, Apple still has major roadblocks to meeting its 100 per cent clean energy commitment in North Carolina, where renewable energy policies are under siege and electric utility Duke Energy is intent on blocking wind and solar energy from entering the grid," continued Cook.

"To show how it can help remove those roadblocks, Apple should disclose more details about how it will push utilities and state governments to help it achieve its ambitious goal in all of its data center locations."

Apple's use of renewable energy comes following a pledge the firm made last year to increase its use of green power. Last May, the firm started pushing to use more on-site power options at its corporate facilities.

This article first appeared at BusinessGreen's sister site V3.co.uk


By Le My