By the end of 2014, the Central Power Corporation (CPC3) had saved over 248.5 million kWh of electricity, reaching 136.55% of that yearly plan, and equivalent to 2.03% of commercial power production.

In general breakdown of the figures, the administrative and professional bodies and public lighting section saved over 7.9 million kWh; the domestic lighting section saved over 119.5 million KWh and business section saved 121 million KWh. For the period of first 6 months of 2015, Central Power Corporation saved kWh 127.8 million, reaching 63.93% of the annual plan.

Each employee is a communicator

To achieve this good result, CPC3 conducted multiple important measures, including the most effective measure of public communication. With the motto "Every staff and employee be a communicator". The Corporation heartened and encouraged its officials and employees in their working relationship, to integrate in their activity the messages to the customers, to raise public awareness about power saving, at least by  means of distributing the communication leaflets about power savings. At the same time, each officer and employee in the Corporation should be in the lead of power savings.

To achieve the better recruitment and to raise the level of skills for communicators,  the Central Power Corporation annually holds a review meeting, to draw out the experiences and to disseminate best practices, to commend the progressive models, to consolidate the communicator team building for good skills and enthusiasm in the job performance. The fact has been proven that the practice promotes effective participation of many positive new writers, creating a diversity of styles, ensuring fast and in-depth information in many areas. The Newsletter of Central Power Corporation (Newsletter Central Power) has published thousands of news, articles, advocacy on power savings , as well as disseminated the guidelines and policies of the State, the Ministry of Industry and Trade and the electricity sector about power savings. It is an important contribution to raising the public awareness of power savings. From 2008 until now, the newsletter has published more than 33,000 pieces of news and articles. In 2014 it published 7000 articles and pictures of highly efficient influences.

Making use of media strengths

The relations with the media, especially the press continue to be on the focus, increasingly made in depth. In 2014, Central Power Corporation (EVNCPC) in collaboration with Da Nang police newspaper launched a competition "Write stories and build video clips on power savings", which attracted the participation of numerous journalists and collaborators within and outside the corporations.

The active communicators of Central Power Corporation (EVNCPC) send articles, and collaborate with the newspapers, magazines, websites of the electricity sector, the sector of Industry and Trade, the nationwide Central newspapers and local newspapers; Vietnam Television, Provincial Radio - Television, Voice of Vietnam in the Central - Highlands. To create conditions for journalists from newspapers, radio with abundant data resources, the Central Power Corporation website is the important source of electricity activities for references. The Central Power Corporation regularly releases the "Press Releases", in the case of necessity, to respond promptly to requests for information by the press agencies about the issues of public concern, thereby it has maintained the connection between Central Power Corporation (EVNCPC) information and the press agencies.

In recent years, many units in Central Power Corporation also have established the cooperative relationship with the press agency, promptly to report the activities of the sector in the province. At the same time, the CPC3 has been performing well the feedback, with timely information on customers' highlighted issues, published in the mass media in the shortest possible time. Thus, the relationship between CPC3 and members with the media is very efficient, especially for power savings communication campaigns, particularly when it is organized by the corporation and the member units of the organization.

Trong Tan