Philips Lighting  is launching a new line of incandescent light bulbs designed to meet federal energy efficiency standards that will take force in the US over the next few years.

While not as efficient as compact fluorescent or LED bulbs,  EcoVantage bulbs will likely appeal to people who are unhappy with the quality of light delivered by the more energy efficient technologies.

The new bulbs, which use halogen elements, provide energy savings of about 28% compared to conventional incandescents. That meets or exceeds efficiency standards established in the Energy Independence and Security Act (EISA) of 2007. Wattage options are as follows:

29-watt replaces a 40-watt incandescent
43-watt replaces a 60-watt incandescent
72-watt replaces a 100-watt incandescent

By comparison, Philips also offers the AmbientLED line, which includes a 12.5 watt, ENERGY STAR qualified LED alternative to the 60 watt incandescent bulb. Those bulbs are said to reduce energy use by up to 80%.

According to the National Electrical Manufacturers Association (NEMA), lighting alone accounts for 22% of electricity use in the US, and there are over 4.4 billion medium screw-based light sockets.

The new EcoVantage bulbs will be available exclusively at Home Depot.

"EcoVantage can offer the same light quality and features as a traditional light bulb, because it is an incandescent," said Ed Crawford, General Manager of Lamps for Philips Lighting North America. "Using halogen technology, EcoVantage can offer added energy-efficiency and cost savings, without sacrificing any aesthetic features."

Meanwhile, the Philips plant in Sparta, Tennessee - the area's largest employer - is planning to close in early 2012.  The plant, which makes flourescent lights, has been operating there since 1963, withstanding the challenge of foreign competitors.

sustainablebusiness.com